Looking For Eric Advertising

The UK distributors for Looking For Eric did have a small amount of DIGITAL ADVERTISING.  They set up a Facebook Page for Looking for Eric, where fans can post comments on the wall, watch trailers and  find out information about the film.

The Facebook page has a modest 5,241 followers (compare that with Avatar's Facebook friends - currently standing at 15, 529,385).  However, it must be remembered that Eric is a low budget movie for a niche market.

Eric tended to rely on traditional advertising methods such as this poster outside the Cineworld Haymarket.

Icon distributors also relied heavily on NEWSPAPER advertising.

They also paid to advertise on a few TV SPOTS before football matches, hoping to attract football fans.

Eric Trailer: